THE GUIDES

The Prime Movement has been created with a singular purpose: to empower midlife male leaders to thrive in every aspect of their lives.

We will support you with a unique, integrated approach to personal and professional growth. An approach that combines international leadership experience and integrated coaching expertise with world-class neuroscience research and data. This unique approach allows us to provide personalised optimisation for you.

We pledge to continually evolve our methods, grounding them in the latest research and real-world insights. We're redefining what it means to be in your prime. Join us on this transformative journey.

Our Mission

jason leavy
founder

Age: 53

Based: London, England

Professional highlights:

In his 30+ years Jason has been:

An international leader

He was COO of a global agency working with clients including Apple and Google (YouTube’s Culture and Trends team).
He was Senior Vice President of International Growth at VICE Media Group. He set up their business in the Middle East and Africa, taking it from $0 to $30m+ in 3 years..
Clients have included most of the world’s leading brands,including Nike, HSBC, BMW, Marriott International, Dubai Tourism, Meta, Unilever and Hilton.

An entrepreneurial spirit

As Managing Director, he worked alongside the 2 founders to scale an independent communications and experiential agency through to acquisition by the biggest global firm in that sector (Edelman).
He was Chief Growth Officer of a coaching AI start-up (Wave.ai),
He built a growth strategy for a space tourism start-up (Space Perspective).

A cultural navigator

He has overseen teams in markets as diverse as Brazil, India, the United Arab Emirates and Japan.
He’s worked closely with clients from a diversity of backgrounds, including American, Saudi, German and Singaporean.
He lived in Dubai for 10+ years and at one point was leading a team containing 18 different nationalities.

An integrated performance coach

He trained as an Executive Coach at INSEAD, the French business school, in 2018. He was part of INSEAD’s first ever coaching cohort under the stewardship of Professor Derek Deasy, one of the world’s leading academics in the Executive Coaching space.
He is a member of the Institute of Coaching, which is part of Harvard Medical School.
He is a PFCA certified Personal Trainer and a Crossfit C-1 trainer. In the past he has been a national Tae Kwon Do champion and amateur boxer. He learnt many life lessons in the ring.

Credentials:

Executive Coaching Certification, INSEAD (2017/18)
Member of the Institute of Coaching, Harvard Medical School
Personal Training Certification, PFCA
CrossFit C-1 Trainer Certification
BA Politics, Warwick University

Personal Life:

Married to Cheryl, who is Chief Marketing Officer and partner in an international hospitality consultancy
One step-daughter from a previous marriage

My Philosophy

“I have been trained in the psycho-dynamic school of Executive Coaching, which has a number of foundational principles, including:

Emotions are data - Emotions are valid data points that can extract powerful insights and meaning.
Commit to courageous conversations - Both coach and coachee have to be willing to explore challenging issues together in order to achieve meaningful progress.
The coach serves the client - as coach I am in service to you in order to reach the best possible outcome

In addition to this academic grounding, my own guiding principle is Sapere Aude, the Latin phrase that translates as ‘Dare to Know’, as I’m dedicated to continuous self-improvement and learning. Which is why:

I regularly attend courses and talks from thought leaders such as Wim Hof and Dr Bessel van der Kolk. I believe that the more I can continue to learn and grow, the better I can serve you as a coach.
At the age of 53, my physical activity encompasses everything from gymnastics and mobility work through to breathwork and boxing. A healthy body = a healthy mind.”

DR BRENDON STUBBS
Chief advisor

Age: 42

Based: London and Vienna, Austria

Professional highlights:

In his 20+ years working at the intersection of mental and physical health, Dr Brendon has been:

An academic pioneer

Dr Brendon is ranked as one of the top 0.1% of neuroscientists in the world, with more than 800 published academic papers
He has been involved in a number of ground-breaking studies, including:

The first study to show that engaging in regular exercise has the potential to prevent new cases of depression and could be as powerful as medication or therapy.
A large study among midlife adults showing that people who had good muscular strength and did resistance training had reduced white matter hyperintensities and larger hippocampus (memory and emotional processing areas of the brain).
He recently completed large randomised control trial of strength training, interval training and shown this can be as effective as other approaches such as psychological support to improve mood
Is currently finishing the first study to assess if the gut microbiome responds to exercise in midlife adults and holds the key in preventing cognitive decline and dementia.

A thought leader

The 42-year-old neuroscientist has also given talks and seminars in more than 30 countries, including at prestigious events as varied as Davos and Wimbledon (sharing the stage with Novak Djokovic).
Most recently, Dr Brendon was the scientific consultant behind Asics’ campaign for World Mental Health Day, which featured Succession actor Brian Cox. The campaign has been acclaimed for tackling mental health in the workplace.
His work has been featured in more than 1,000 news articles, features and TV programs across the world, ranging from the New York Times and Men's Health magazine through to The Daily Telegraph and as lead scientist on Mind Games: The Experiment on Amazon Prime.

A recognised authority

Brendon's research has been cited by more than 72,000 people and has featured in World Health Organisation guidelines and the World Economic Forum.
He has also spoken on optimal health and wellbeing at the headquarters of leading global firms such as Meta and Amazon.

Credentials:

BSc (Hons) Physiotherapy
MSc Neurological Rehabilitation
PhD Pain medicine and rehabilitation

Personal Life:

Married to Anna-Lena a Management Consultant in the automotive industry.
Due to become a father in November, 2024
When Dr Brendon turned 40, he experienced a uniquely challenging period in his life - his mother developed terminal cancer, a long-term relationship broke down, he was hospitalised after a bike accident and he experienced burn-out at work In his own words he learnt the hard way that he had to prioritise his health and wellbeing to navigate life.

My Philosophy

“I was trained in physiotherapy to look after the body and soon after graduation I worked in mental health. I realised that the health system was broken in half, people only thought about the body or the mind separately, and prevention was not a priority. It was then I realised we had to focus on prevention of ill health and to support people as the whole person.

I’m passionate about empowering and uplifting men for them to become better versions of themselves. My background in science and data, combined with my own experience of burnout, informs my approach.”