How To Lead in 2025
Your 6-minute investment to get 1% better at life each week
Hi, I’m Jason. If you are in a leadership role, I’ve created The Prime Movement for you. It’s for those of us who believe in the power of progress - in leadership and in life. Dare to know. Dare to grow.
What’s coming up:
Prime Performance: This Week’s Best News, Views & Life-Hacks
The Prime Perspective: A Personal Note on Purpose
Lessons from the Trenches: How To Lead in 2025
Be a Prime Mover: 1 Quote to Spark Change
Prime Performance: this week’s news, views and life hacks
📄 READ Possibly The Most Powerful Email I’ve Ever Read
When Tim Ferriss says this is some of the best advice you’ll ever receive, believe him. So much wisdom distilled into just 343 words. My favourite extract? “Accept that quality long-term results require quality long-term focus. No emotion. No drama. No beating yourself up over small bumps in the road. Learn to enjoy and appreciate the process.”
👀 WATCH Brain Health Myths vs Reality in 90 seconds
Neurosicentist Samira Cutts explodes some myths about your cognitive health (spoiler alert: those brain training apps you’ve been playing ain’t cutting it!) and what you need to be doing instead. For more knowledge bombs like this give her Instagram account a follow.
👂 LISTEN Optimizing Nutrition For Health and Longevity
It’s no coincidence that so many New Year Resolutions involve changing your eating habits, so surely not better time than to listen to this 27-minute podcast from leading health advocate Dr Peter Attia. Full of practical insights on how to choose the right diet for your needs.
The Prime Perspective: Midlife Meditations on Leadership and Growth
A Personal Note on Purpose
A confession: When I started The Prime Movement, I thought I was building a platform to help midlife men navigate their unique challenges. But sometimes the most profound insights come from being willing to challenge your own assumptions.
Fairly early on in the process I started experiencing some internal friction, as ‘midlife men’ is a broad demographic and I frequently found myself referring instead to executives and entrepreneurs, as the reality was that leaders were the audience I was really writing for, rather than all midlife men.
And then as Dr Brendon and I spent time developing the TPM Program, a deeper truth emerged. We felt we were uncovering something far more fundamental about what it means to be an effective leader in today's world.
We’d started from a place of believing that traditional leadership development programmes didn’t reflect advances in neuroscience or tech. We found it counter-intuitiative that models that had been developed in the 1990s were still dominant - compare that to the world of sport, where top athletes of any discipline now have training regimes that recognise that nothing exists in isolation:
Your nutrition affects your performance.
Your sleep influences your energy levels.
Your cognitive health impacts your decision-making capability.
We both feel that leaders are the athletes of the business world, and for you to be hitting your prime, in role and in life, a fully integrated approach is needed.
In keeping with this belief, there was the realisation that many executive teams (regardless of age or gender) aren’t getting the right kind of coaching in terms of optimising their performance and wellbeing - imagine a world-class sports team like Real Madrid or the LA Dodgers ignoring modern sports science and data, and instead sticking to 1990s training methods. Unthinkable, right? Yet that's exactly what's happening in many boardrooms worldwide, where leaders are expected to perform at elite levels while using outdated development approaches.
This journey of discovery has led me to my own ikigai - my true purpose. While The Prime Movement was born from my experiences as a midlife male leader, its evolution has revealed a more focused, defined mission: helping build better leaders. Leaders who understand that being better in role means being better in life, and vice versa.
You may have heard me speak before about the fact everyone has their own path to walk and this is mine. I hope you’ll walk it with me.
Lessons from the Trenches: The Unintended Consequences of Authority
Every week, I address real challenges faced by leaders like you. These insights come from both TPM readers and anonymized coaching experiences. Because when one of us faces a challenge, we can all learn from it.
CHALLENGE:
I'm a CTO at a tech company in Dubai and I've noticed my leadership has fallen into autopilot lately. Team engagement is down and I can sense I'm not bringing the energy they need. I want to reset for 2025 but I'm concerned about coming across as inauthentic - like I've just read the latest leadership bestseller and am trying out buzzwords. How do I genuinely reconnect with my team?
MY GUIDANCE:
I've seen this scenario play out many times. Just to reassure you, the desire to reinvigorate your leadership approach while maintaining authenticity is actually a sign of emotional intelligence - you recognize both the need for change and the importance of staying true to yourself.
The key lies in what is referred to in coaching terms as ‘collaborative contracting’ - essentially creating a shared vision and agreement for the future.
Start from a place of vulnerability - there is power in this, not weakness. Share your reflection that you haven't been bringing your best leadership lately. Keep it simple and honest: "I feel I could be supporting you better and I want to change that."
Create a two-way dialogue about expectations:
- Share what you hope to achieve as a team in 2025
- Ask what support they need from you to perform at their best
- Discuss what success looks like from both perspectives
- Agree on specific behaviors and outcomes you'll both commit toDocument these agreements informally - this isn't about KPIs, it's about mutual understanding and commitment.
Schedule regular check-ins to review progress together and collectively adjust the agreement as needed - it should be a living, breathing thing that evolves to reflect changing circumstances.
The power of this approach lies in its collaborative nature. You're not imposing change from above - you're co-creating a new chapter with your team. This builds trust and ensures the changes you make align with what your team actually needs.
Be A Prime Mover: 1 Quote to Spark Change
“Whatever you think you can do or believe you can do, begin it. Action has magic, grace and power in it.”
— Johann Wolfgang von Goethe
If you enjoyed this, please consider sharing this with a friend. We are stronger together.
Your thoughts are the fuel that keeps us moving forward, so message me at jason@theprimemovement.com.
